Color Art Project
Passion is the inspiration of this project.
Devotion for excellence, beauty, speed, colors and art.
Foglizzo, Pagani and Shalemar Sharbatly have one thing in common, passion.
The automotive industry is part of Foglizzo’s and Pagani’s DNA, where together they share constant challenge to exceed technical performances, pursuit of pure functional beauty and proud of their Italian craftsmanship. On the other hand, the colorful world of Shalemar Sharbatly, where the wild inspiration is tempered by a rigorous thought, perfectly matches with Foglizzo’s quest to offer the widest range of colors in leather. Even if there is not one universal definition of art, Foglizzo believes art is the conscious creation of something beautiful and meaningful using skill and imagination.
Sharing this idea with Pagani and Shalemar Sharbatly, Foglizzo is able to promote the creation of a “moving piece of art”.
On the occasion of the 76
“When I see cars painted in one solid colour I get this aluminum feeling inside me, I feel like I am walking amongst metal. I hate this feeling. Cars are big blank canvases. Why not exploit this space by transforming it into visual culture and use it to spread joy?”
– Shalemar Sharbatly
Horacio Pagani offered the unique Zonda S, known by the enthusiasts as world lap record for a homologated car around the Nürburgring in June 2002. The car is the perfect synthesis of technology and emotion, every single detail has a functional meaning, like the best design projects, but able to sublimate in a form that speaks the language of art and beauty.
Horacio Pagani began this adventure with barely any means. Until 1998 he funded the Zonda C12 project exclusively by himself, aware that no one would believe in such a challenge if he himself had doubted. The intention was to create a car so captivating on an emotional level that a customer would buy it without even thinking.
The car was supposed to have the sensual traits. Horacio thought of combining the sinuosity of a curvy woman with the aggressive look of a fighter-bomber, that is, the ultimate expression of speed, technology, exaggeration and engineering, taking as stylistic inspiration the cars of LeMans of the late 80s and early 90s.
The Pagani Zonda can be considered one of the world’s greatest super cars. While the Zonda does not have as long a history of sports cars, its speed and stylish design have made it a true instant classic.
With the help of D-Factory Italia, international wrapping specialist for cars (as well as aviation, yachting and interior design), the voluptuous shapes of the Zonda have been covered with a film to protect the metal sheets and create an immaculate canvas for Shalemar Sharbatly.
Shalemar is an internationally celebrated painter that introduced the art world to a new concept called “Moving Art”, an initiative intended to move art beyond the elitist walls of the gallery. Shalemar Sharbatly is focusing on turning everyday objects — like cars — into conceptual pieces that have been seen by millions and is a visceral idea of using art as a vehicle. Colors are the messengers of her art, she chooses colors to produce a certain mood or atmosphere, to create space, light, and shadow, or to introduce symbolic associations.
The first color pigments —a combination of soil, animal fat, burnt charcoal, and chalk—as early as 40,000 years ago, creating a basic palette of five colors: red, yellow, brown, black, and white.
Since then, the history of color has been one of perpetual discovery and the modern technologies brought colors which never seen before. Here, the vision of Shalemar meets the Foglizzo know-how, with the ability to create any shade of color for leather to meet their client’s requests. A process, the leather color matching, that is a delicate balance of scientific precision, skilled craftsmanship and humanistic sensibility, because Foglizzo’s final goal is to preserve the original soft touch of the leather, the durability and comfort while improving its inner beauty qualities.
THE FINAL ARTWORK
After 4 days of intense work Shalemar Sharbatly hand painted the entire Pagani Zonda S. The colors run from cool shades to warm hues, in a continuous flux of strokes and emotions that enhance the original shapes of the car. The final result is a piece of art which seems to embrace motion even when it staring in front of you, showing its outrageous beauty.
Photography, art direction, D.O.P and video editing by Marco Zamponi and Nicholas Tango.